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A creative person often has an idea and wants to protect and monetize their idea.  They want to tell the world about their idea, and secure the rights to said idea. There are several steps required before the creative dream can become a reality. 

The rise of lawsuits, in the whirling world of choreography, has recently seen a steady rise in conjunction with the resurgence of reality dance shows. 

A common cultural trend is to edit a known image or logo in order to create new branding. This includes everything from editing well-known sneaker company logos to putting a unique touch on a photograph found on the internet. 

Have you ever contemplated using portions of an existing song, picture or image to create something of your own? When creating this “novel work” one can argue that they were “inspired” by the original work..

In today’s digital age, brands are seeking maximum exposure to expose their products and or services to a large customer base.  As a company, one of the best ways to achieve maximum exposure is to attach your product or service to the brand of a celebrity or influencer.